Digital distribution is also known as digital delivery and Electronic software distribution) is the principle of providing digital information and content over the Internet in the form of products or services. It has been growing steadily and increasing rapidly since the turn of the century due to the rise of consumer broadband.
- The major attraction for digital distribution is its direct nature.
- To make a commercially successful work, artists usually must enter their industry’s publishing chain. Publishers help artists advertise, fund and distribute their work to retail outlets.
- In some industries, particularly videogames, artists find themselves bound to publishers, and in many cases unable to make the content they want; the publisher might not think it will profit well.
- This can quickly lead to the standardization of the content and to the stifling of new, considerably risky ideas.
- By opting for digital distribution, an artist can get their work into the public sphere of interest easily with potentially minimum business overheads. This often leads to cheaper goods for the consumer and increased profits for the artists, as well as increased artistic freedom.
Digital distribution also opens the door to new business models. For instance, an artist could release one track from an album or one chapter from a book at a time instead of waiting for them all to be completed. This either gives them a cash boost to help continue or warns that their work is not financially viable before they have sunk excessive money and time into it. Videogames have increased flexibility in this area, demonstrated by micro payment models such as the one in Gun bound. A clear result of these new models is their accessibility to smaller artists or artist teams who do not have the time, funds, or expertise to make a new product in one go.
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